FSP's post today on getting blogged about reminded me of something I meant to write about awhile ago. And that is - ways to actively monitor how others talk about you publicly.
I highly suggest setting up several Google Alerts. This is a great service that emails you whenever someone mentions your name on a site Google indexes*. You can set this up for general search results, as well as for blogs, twitter, and news articles.
You also can set up citation alerts in Google scholar, which will tell you if someone has cited you generally, or you can set one up for individual papers if you're so inclined.
For these alerts, I have quite a few variations of my name, for example:
(Ada A. Lovelace) OR (A. Lovelace) OR (Lovelace, A.) OR (Lovelace AND Analytic Engines)
I've found these alerts invaluable, because over the years I have given several talks where my privacy requests were violated. This happened along the lines of:
"Can we have a copy of your slides?"
"Pretty Please? It's for those poor undergraduate students who couldn't attend your talk today."
"Pleeeeease? We promise not to put it on the internet."
Because I'm a pushover when it comes to pleas about wee undergraduate students, I acquiesced, and sure enough two weeks later, surprise! There are my slides.
But these alerts have also relayed good news, for example, I've learned of news articles about my research I didn't know existed, learned of entirely unexpected paper citations, and, I also discovered a really juicy paper basically trashing one of the subfields I work in. (Not trashing me specifically, just saying something factual about my publication frequency).
So, these alerts are worth setting up. Unless you're the academic equivalent of Lindsay Lohan, in which case I do not recommend this service.
(*) If you're a Bing person, sorry - there are no Bing alerts at present. Their academic.research.microsoft.com site offers RSS subscriptions, though I imagine there is a fair bit of overlap with Google scholar.