|Image from Pacific Northwest National Lab|
My husband, also an academic, started a game to train him out of this. Whenever our son said something like, "I want cheese!" my husband would reply, "I want funding!" or "I want a million dollars!" Just this week the boy started getting the hint, so as soon as he heard "I want a million dollars!" he would immediately reply with, "Can I please have some cheese?"
Recently they were playing pretend with some food, and my husband said something like, "I want juice" and without missing a beat my son shouted, "I want funding!"